![]() ![]() The reign of UK YouTube's kings and queens coming to an end may signify a generational change in what audiences are after. Sugg's "Zoella" channel has been dormant since 2018, and Burr hasn't posted a YouTube video since May 2019. In 2020, the Chapman sisters announced their retirement from the internet. Unbeknownst to the sisters at the time, they were paving the way for a huge cohort of British lifestyle YouTubers, spearheaded by their brother Jim Chapman, his then-girlfriend Tanya Burr, and two of their best friends: Sugg and Deyes.īut in the years since the early days, many of the British creators who were once at the top of their game have mostly abandoned their original YouTube channels. As people began to request more make-up tutorials, her sister Nic joined in, and together they created Pixiwoo, which would go on to become the first beauty channel to hit a million subscribers. ![]() When Norwich-based makeup artist Samantha Chapman posted her first makeup tutorial in 2008 on her now-deleted channel, it was to teach a friend how to do a smokey eye. Many fans said they felt old seeing their beloved YouTuber grow up, and remarked on how far Sugg and other British creators had come since their reign on the platform.īritish creators used to run the popular YouTube scene. Sugg hadn't been getting as many views on her vlogs as she used to - around 5 million in her heyday - but the couple's social media posts were immediately flooded with love and support. Zoe Sugg, better known on YouTube as Zoella, announced in March that she and her partner Alfie Deyes were expecting a baby girl. We took a look back at the early days of YouTube, and how certain creators have evolved.But in recent years, the audience's tastes have shifted to more drama and chaos.British vloggers used to run the YouTube scene.Account icon An icon in the shape of a person's head and shoulders.
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